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"Mastering the Marketing Stack: Using Technology and Behavioral Science to Drive Growth in Today’s Digital Age,”
3rd Roundtable – May 9, 2019

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Recent Relevant Publications

Fisher, G. (2018). Nutrition labeling reduces valuations of food through multiple health and taste channels. Appetite 120 (2018): 500-504.

Wang, R., Liaukonyte, J. & Kaiser, H. (2018). Does Advertising Content Matter? Impacts of Healthy Eating and Anti-Obesity Advertising on Willingness to Pay by Consumer Body Mass Index. Agricultural and Resource Economics Review, 47(1), 1-31.

Bogan, V.L. & Fernandez, J. M. (2017). How Children with Mental Disabilities Affect Household Investment Decisions. American Economic Review, 107.5: 536-40.

Fisher, G. (2017). An attentional drift diffusion model over binary-attribute choice. Cognition 168: 34-45.

Coursey, D.L., Howis, J.L. & Schulze, W.D. (2017). The Disparity between Willingness to Accept and Willingness to Pay Measures of Value. The Earthscan Reader in Environmental Economics, Chapter 7, pp: 92 - 96.

Bogan, V. L., & Fertig, A. R. Fertig.(2017). Mental health and retirement savings: Confounding issues with compounding interest. Health economics, 1-22.

Verteramo Chiu, L. J., Liaukonyte, J., Gómez, M. I., & Kaiser, H. M. (2017). Socially Responsible Products: what Motivates Consumers to Pay a Premium? Applied Economics, 49(19), 1833-1846.

Zarghamee, H.S., Messer, K.D., Fooks, J.R., Schulze, W.D., Wu, S. & Yan, J. (2017). Nudging Charitable Giving: Three Field Experiments. Journal of Behavioral and Experimental Economics, 66, 137-149.

Hwang, B. H., & Kim, H. H. (2017). It Pays to Write Well.Journal of Financial Economics, 124 (2), 373-394.

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