"Behavioral economics allows us to analyze the challenges that companies face and address them with creative solutions."
Sarah Baldessari, MPS-ABEIC '16
Cornell MPS-ABEIC Class of 2016
- Master of Professional Studies in Agriculture and Life Sciences with concentration in Applied Behavioral Economics (MPS-ABEIC) - Cornell University, Ithaca (NY), 2016
- Bachelor of Arts in Economics and Music (BA), - Cornell University, Ithaca (NY), 2015
MPS-ABEIC project title
“The Blatant Nudge: How Revealing a Health Conscious Nudge Leads to Increased Consumption”
Obesity is a major health concern facing the US today. Many consumers overeat, and do so as a result of passive food decisions. Many have argued that nudges can be used to lead passive consumers to reduce consumption. In this study, we specifically looked at how snacking is influenced by visual nudging and providing consumers with different insights concerning the nudge. Our nudge involved coloring every fifth chip red within a can of Pringles. Informing consumers about the purpose of the nudge increases consumption unless consumers are given a choice as to whether the nudge will be implemented or not.