Research Insights & Executive Summaries

Our path breaking behavioral researchers are world renowned for discovering key insights to solve the tough problems. Across a wide range of consumer, investor and managerial problems, our innovative behavioral solutions have helped corporations, governments and individuals reach their goals.

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David Just, PhD

Incentivizing Nutritious Diets: A Field Experiment of Relative Price Changes and How They Are Framed

David Just, PhD

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Scott Yonker, PhD

The People in Your Neighborhood: Social Interactions and Mutual Fund Portfolios

Scott Yonker, PhD

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Jura Liaukonyte, PhD

Television Advertising and Online Shopping

Jura Liaukonyte, PhD

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Geoffrey Fisher, PhD

Symmetry in Cold-to-Hot and Hot-to-Cold
Valuation Gaps

Geoffrey Fisher, PhD

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Vicki Bogan, PhD

Portfolio Choice and Mental Health

Vicki Bogan, PhD

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Jura Liaukonyte, PhD

Push-me, Pull-you: Comparative Advertising in OTC Analgesics Industry

Jura Liaukonyte, PhD

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Bill Schulze, PhD

Measuring Stigma: The Behavioral Implications of Disgust

Bill Schulze, PhD

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David Just, PhD

Marketing Vegetables: Leveraging Branded Media to Increase Vegetable Uptake in Elementary Schools

David Just, PhD

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Harry Kaiser, PhD

The Impact of Food Advertisements on Changing Eating Behaviors: An Experimental Study

Harry Kaiser, PhD

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Byoung-Hyoun Hwang, PhD

Wisdom of Crowds: The Value of Stock Opinions Transmitted Through Social Media

Byoung-Hyoun Hwang, PhD

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David Just, PhD

Shopper marketing nutrition interventions: Social norms on grocery carts increase produce spending without increasing shopper budgets

David Just, PhD

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